Joseph DeFranco is an international producer with over 20 years of broadcast, social, and entertainment experience.

He began his career at Young & Rubicam/NY in the Traffic department working on the US Army. Soon after he moved into Account Management before moving across town to Ogilvy & Mather.

It was @ O&M that he learned the craft of branding mentored by some of the best Creative Directors, Executive Producers and Business Mangers in the business. He rose to the ranks of Senior Producer while working on projects for national and international brands around the world.

Since 2002, Joseph has been Freelancing for worldwide agencies such as Arnold, McCann-Erickson, Saatchi & Saatchi, FCB, and the Geppetto Group covering general market branding. He is also skilled in the healthcare market helping agencies such as FCB-Health, Area23, and NeoN.

In todays world every agency must function like a worldwide agency no matter the size of the staff. Smaller can be better, quicker, and more nimble. Joseph has helped add to the creative juice of regional agencies such as Marshall-Jackson partners and ASGK.

From quick turnaround new business pitches to multi-platform branding experiences Joseph has a growing list of brands and Corporations that he has helped express themselves to consumers globally. He has worked for corporations such American Express, SAB-Miller, the Coca-Cola Corporation, Abbvie, Reynolds, Kraft Foods, P&G, Lilly, IBM and Beiersdorf. Some of the brands include Miller Lite, The American Express card(s), Tang, Fanta, Cheerios, Progresso Soups, Pampers, Luvs, Old el Paso, Iams, Fiber One, Verizion Wireless, Sunny Delight, Yoplait, and the list goes on..

Beyond corporate brands Joe has hand a hand on working on government, PSA and travel accounts. He has worked on the Jamaican Tourism Board, The Library of Congress, I Love New York, Amtrak, American Red Cross, ONDCP, and The FDA's anti-smoking Campaign.

Not only is Joseph and award winning Producer, he helps your work and your clients work get results.

If you want to learn more or see more work drop a note.

Lets make something outstanding together.